Project
Draw traffic to grand opening celebrations

My Role
Direct Marketing Manager- worked with marketing team to schedule events for the days, including character appearances, product promotions, prizes and giveaways. Determined mailing lists (postal and electronic) to advertise events, and worked with agency on creative materials.

Purpose
-attract attention to new branches
-expand brand awareness
-position selves as good neighbor

Results
In all cases, attendance exceeded projections and approximately 5% of all attendees became customers