Project
Online Advertising

My role
Marketing manager- I researched various sites based upon both existing and sought-after demographics, then slected web sites that fit our requirments. Worked with agency on creation of banners.

Purpose
Expand marketing reach to users of internet. Mostly for branding purposes, but also some specific campaigns

Result
Placed ads on local newspaper’s site, as well as SEM placements on Google and Yahoo. The ads on the newspaper’s site continue, and about 7% of traffic is derived from there.